Fundraising operates alongside the delivery of services to achieve a charitable purpose.

The activities on charities management task whiteboards are similar to Yoko Ono’s art. There is a need for outcomes that are beneficial and funded by donor gifts, serving constituents' needs equally. Without competing for resources within the same organisation.

In this operating dilemma, charities' Board and Management teams need leadership to implement strategies aligned with Jim Collins’s Good to Great Flywheel Effect.

“The process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum until a point of breakthrough, and beyond.”*

Furthermore, for an in-depth understanding of fundraising best practices, there is no better resource than Alan Clayton’s 2025 book, published by Wiley, “Great Fundraising Organisations”

“Why and how the world’s best charities excel at raising money”.

Cocreate Fundraising consultants will work with your fundraising and service delivery teams to activate and build your organisation’s organic momentum toward a unified breakthrough.

*https://www.jimcollins.com/